UX: The tip of the Iceberg


April 25, 2014 • Design, UX Methodology • Views: 9630

“Usability itself is just one block of a large UX iceberg, as seen below, and a part of the overall user experience of products, either physical (watches) or online (websites)” 
-Marko Nemberg 

I always meet people who think that all a UX designer does is “make things look pretty….you know, like graphic design” Uhm. No. That is not what a UX designer does. Yes, we can make apps look pretty, but UX design encompasses a much larger process starting from research, to requirements gathering, research and context analysis, wireframing, and then finally the tip of the iceberg: visual design.


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